YCN came to give us as creatives who might be entering one of their competition briefs an understanding of their company and what they do outside of the student awards. it was really interesting to see what they as a company do for creatives and clients alike. As they work alot with up and coming practitioners to help them gain traction within the industry, they are definitely something i want to be a part of within the future. At the moment though, i haven't taken on any YCN briefs but that's alright. There's always next year.
Alongside YCN, the thirsty planet company (on of the competition briefs) wanted to talk to us to give us a understanding of who they where and where they've come from. they told us that Harrogate water is the longest running bottled water and spa in the UK, they have a very low carbon footprint with no landfill waste. In 2007 they wanted to give back to the world even more, so they set up the charity Thirsty Planet with fixed donations, a charity that is trustworthy (Pump Aid) and with a sustainable vision for the future. while they where explaining all of this, it didnt feel like they where talking to creatives trying to gauge how to rebrand themselves. It felt very corporate and turned me off a bit from working on the brief. But as a whole it was really interesting nether the less
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